--- title: How Hasung Electronics Built an Overseas Sales Base, 300 Prospects a Month description: Korean grooming tool maker Hasung Electronics worked with DeepSales to map overseas buyers, reach 300 prospects a month with Selly, and open conversations in the U.S., UK, and beyond. image: https://blog.deepsales.com/hubfs/blog_image_28.png --- [Skip to content](https://blog.deepsales.com/how-hasung-electronics-built-an-overseas-sales-base-300-prospects-a-month#main-content) [![DeepSales](https://blog.deepsales.com/hs-fs/hubfs/DeepSales_Logo_Black_PNG.webp?width=863&height=149&name=DeepSales_Logo_Black_PNG.webp)Homepage](https://deepsales.com/en) - [Press Releases](https://blog.deepsales.com/tag/press-release) - [Case Studies](https://blog.deepsales.com/tag/case-study) - [Insights](https://blog.deepsales.com/tag/insight) - [GTM Signal](https://blog.deepsales.com/tag/gtm-signals) English - United States Select a language ✕ - [한국어](https://blog.deepsales.com/ko/how-hasung-electronics-built-an-overseas-sales-base-300-prospects-a-month) - [English - United States](https://blog.deepsales.com/how-hasung-electronics-built-an-overseas-sales-base-300-prospects-a-month) - [Press Releases](https://blog.deepsales.com/tag/press-release) - [Case Studies](https://blog.deepsales.com/tag/case-study) - [Insights](https://blog.deepsales.com/tag/insight) - [GTM Signal](https://blog.deepsales.com/tag/gtm-signals) English - United States Select a language - [한국어](https://blog.deepsales.com/ko/how-hasung-electronics-built-an-overseas-sales-base-300-prospects-a-month) - [English - United States](https://blog.deepsales.com/how-hasung-electronics-built-an-overseas-sales-base-300-prospects-a-month) ![](https://blog.deepsales.com/hs-fs/hubfs/blog_image_28.png?width=2048&height=2048&name=blog_image_28.png) Case Study # How Hasung Electronics Built an Overseas Sales Base, 300 Prospects a Month ![DeepSales](https://blog.deepsales.com/hs-fs/hubfs/DeepSales_Symbol(500x500)_Black.png?width=48&height=48&name=DeepSales_Symbol(500x500)_Black.png) DeepSales November 10, 2026 **Client**: Hasung Electronics (Hasung e-sis) **Industry**: Professional hair clippers, dryers, pet grooming devices, and hairdressing scissors **Project**: Overseas buyer discovery, sales materials, and AI-driven outbound with Selly **Monthly snapshot**: 300 overseas prospects contacted, 40.67% open rate, 2 qualified buyers in a single month ## A strong Korean manufacturer looking for its next market Hasung Electronics has spent more than 35 years making professional grooming and beauty tools in Korea. Its range covers hair clippers and dryers for professionals, pet grooming clippers and dryers, premium hairdressing scissors, and styling tools such as flat irons and curling irons. The company handles R&D and manufacturing in Korea, holds CE, KC, and RoHS certifications, and has years of OEM and ODM experience with Korean brands. In pet grooming clippers, it is one of the leading names in its home market. What Hasung did not have was a repeatable way to find buyers abroad. Like many specialist Korean manufacturers, it had a strong product, a small team, and no dedicated overseas sales function. Export had happened before, but mostly through relationships and inbound requests rather than a steady pipeline. The goal of working with DeepSales was simple to state and hard to execute: build a sales base in new overseas markets, and learn which buyers would actually respond to a Korean-made grooming brand. ## Why grooming tools are a hard export category ### The buyer universe is wide and fragmented A hair clipper can be sold to a professional beauty distributor, a salon chain, an independent barber, a pet grooming retailer, a big-box or online retailer looking for a private label line, or a beauty brand that wants a manufacturer for its own product. Each buyer has different volumes, margins, and expectations. A single message cannot speak to all of them. ### Competing with low-cost OEM supply Much of the global grooming appliance market is supplied by large OEM factories outside Korea. To win attention, a Korean manufacturer has to reach buyers who value build quality, motor performance, certifications, and customization, and say clearly why Korean-made matters. ### Sales materials were built for the home market Overseas buyers expect English company profiles, organized catalogs, clear pricing structures, and MOQ terms before they will take a call. Without those, even a good first email leads nowhere. ### Small teams cannot run outbound by hand Researching buyers country by country, finding the right contact, writing in English, and following up consistently is a full-time job. For a manufacturer focused on production, it rarely gets done. ## What DeepSales did ### 1. Packaged Hasung for overseas buyers Before reaching out to anyone, we assembled an English sales kit: a company introduction, the full product catalog, separate price structures for the beauty and pet grooming lines with volume tiers, and a promotional video. Every outreach message could now point buyers to a single place with everything they needed to evaluate Hasung. ### 2. Defined who Hasung should be talking to We mapped Hasung's product lines to buyer segments: professional beauty distributors, salons and salon chains, pet grooming retailers and distributors, retailers looking for private label products, and beauty brands looking for an OEM or ODM partner. Each segment got its own value proposition. Salon buyers heard about performance and Korean manufacturing quality. Brands heard about OEM, private label production, custom packaging, and sample terms. ### 3. Watched for inbound demand, and moved fast Not every opportunity comes from outbound. Early in the engagement, DeepSales spotted a U.S. company's sourcing request for 7,400 customized high-speed hair dryers. We introduced Hasung the same day with a catalog and company profile and copied Hasung's overseas sales lead directly. The buyer responded by bringing its decision makers into the thread, and the conversation moved to NDA discussions. In global B2B, response speed is often what separates a quote request from a real deal. ### 4. Ran outbound every month with Selly Selly, DeepSales' AI sales agent, then took over the ongoing work: finding prospects in each segment, writing personalized emails, and following up. Campaigns ran from a dedicated outbound domain to protect Hasung's main domain reputation, and OEM and ODM proposals copied Hasung's CEO so buyers could see the manufacturer behind the message. In a typical month, Selly reached around 300 overseas prospects. ### 5. Reported monthly, and adjusted Every month, Hasung received a report covering emails sent, open, click, and reply rates, the country and industry mix of the prospects contacted, and the buyers who showed genuine interest. When results moved, the plan moved with them. When open and click rates dipped in December compared with November, the next steps were specific: A/B testing subject lines, tighter segmentation, stronger calls to action, and automated reminder sequences. ## What the sales base looks like Looking at a single month gives a clear picture of the market Hasung now has in view. In December 2025, Selly contacted 300 overseas prospects: - By country, the United States led with 116 prospects (38.7%), followed by the United Kingdom with 39 (13%) and Australia with 20 (6.7%). - By industry, retail accounted for 85 prospects (28.3%) and health and wellness, including salons, spas, and beauty brands, for 69 (23%). - The open rate was 40.67%, after 45.81% the month before, and the reply rate was 1.96%, after 3.35% in November. - Two qualified buyers came out of the month: a salon in the United Kingdom interested in hair clippers, and a salon equipment and cosmetics supplier in Morocco asking about 150 units of hair care devices for hairdressers. Beyond the monthly numbers, outreach also opened doors that a single campaign could not have predicted. After Selly contacted one salon franchisee in the United States, the message was forwarded to the franchisee association that represents owners of more than 1,000 salons across the U.S. and Canada, and the association invited Hasung to discuss a vendor partnership. ## What the numbers taught us ### Interest is there; the next step needs work Open rates above 40% show that overseas buyers are willing to look at a Korean grooming brand. Low click rates in some months showed that the content and calls to action needed to work harder. Monthly reporting made that visible quickly, so it could be fixed rather than repeated. ### Segments respond differently Retail and health and wellness buyers made up over half of the prospects reached, and the qualified buyers came from the salon side. That is the kind of signal that tells a manufacturer where to focus the next round, and which segments to rethink. ### Inbound and outbound work best together The largest single opportunity, a 7,400-unit dryer inquiry, came from monitoring inbound demand, not from cold email. Running both in parallel gives a small team more chances to catch a buyer at the right moment. ### Associations and networks multiply reach One well-targeted email to a salon franchisee reached an association representing more than a thousand salons. Buyer groups, associations, and distributors can turn one conversation into many. ## Takeaways for Korean beauty and pet appliance makers ### Build the sales kit before the first email English company profiles, organized catalogs, and clear MOQ and pricing structures make it easy for a buyer to say yes to a call. Without them, outreach stalls at the first reply. ### Lead with why Korean-made matters Buyers comparing suppliers want a reason to look beyond the lowest price. Manufacturing in Korea, certifications, and OEM or ODM flexibility are that reason, if you say it clearly. ### Treat overseas sales as a monthly operating rhythm A one-off campaign tells you very little. A steady monthly cadence, with reporting by country and industry, shows which markets and buyer types are worth doubling down on. ## Build your overseas sales base DeepSales helps Korean manufacturers find overseas buyers who fit, reach them with personalized multilingual outreach through Selly, and follow up until conversations turn into meetings. If you make a specialist product and want a steady pipeline abroad, [talk to DeepSales](https://www.deepsales.com). ## Share this post [mailto:https%3A%2F%2Fblog.deepsales.com%2Fhow-hasung-electronics-built-an-overseas-sales-base-300-prospects-a-month](mailto:https%3A%2F%2Fblog.deepsales.com%2Fhow-hasung-electronics-built-an-overseas-sales-base-300-prospects-a-month) ## Keep reading ### [![](https://blog.deepsales.com/hs-fs/hubfs/blog_image_27.png?width=2048&height=2048&name=blog_image_27.png) Case Study Wooltari Korea: Rebuilding an Export Sales List Around 2,000 Verified Overseas F&B Accounts](https://blog.deepsales.com/wooltari-korea-rebuilding-an-export-sales-list-around-2000-verified-overseas-fb-accounts?hsLang=en-us) ### [![](https://blog.deepsales.com/hs-fs/hubfs/blog_image_29.png?width=2048&height=2048&name=blog_image_29.png) Case Study SYSPORTS: How a Korean Jump Rope Maker Contacted 150 Overseas Buyers and Earned 12 Replies](https://blog.deepsales.com/sysports-how-a-korean-jump-rope-maker-contacted-150-overseas-buyers-and-earned-12-replies?hsLang=en-us) [![DeepSales](https://blog.deepsales.com/hs-fs/hubfs/DeepSales_Logo_Black_PNG.webp?width=863&height=149&name=DeepSales_Logo_Black_PNG.webp "DeepSales")](https://deepsales.com/) - 홈 - 제품 - 가격 책정 - 블로그 - 회사 --- Privacy Policy · Legal · © 2026 DeepSales. 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