---
title: How Tap Angel Partners Mapped 350 Potential German Buyers for Its Startups
description: TAP Angel Partners worked with DeepSales to research and verify 350 potential German buyers, giving each startup in its program a target list built around its own product.
image: https://blog.deepsales.com/hubfs/blog_image_33.png
---

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Case Study

# How Tap Angel Partners Mapped 350 Potential German Buyers for Its Startups

![DeepSales](https://blog.deepsales.com/hs-fs/hubfs/DeepSales_Symbol(500x500)_Black.png?width=48&height=48&name=DeepSales_Symbol(500x500)_Black.png)

 DeepSales

November 10, 2026

**Client**: Tap Angel Partners  
**Project**: Potential buyer research in Germany, tailored to each startup  
**Deliverable**: 350 verified potential buyers, delivered as a separate list for each startup

## Who Tap Angel Partners is

Tap Angel Partners is a Korean startup accelerator that runs investment and growth programs for early-stage companies, including programs commissioned by local governments and public agencies. Its work spans investor demo days, industry-specific founder programs, and open innovation matching between startups and larger companies.

For an accelerator, overseas expansion is one of the hardest things to support well. Founders want access to new markets, but a program can only offer so much through workshops and market reports. What actually moves a startup forward abroad is a conversation with the right company on the other side.

## The challenge: one country, many different buyers

Germany is Europe's largest economy and a natural first stop for many Korean startups looking at the region. It is also a market where buyers expect suppliers to arrive prepared. A generic pitch sent to a broad list of German companies rarely gets read.

The startups in Tap Angel Partners' program did not share a product or a customer. One startup's ideal buyer could be a distributor, while another's could be a manufacturer looking for a component or a retailer looking for a new category. A single "German market" list would have helped none of them in particular.

So the question Tap Angel Partners brought to DeepSales was practical: for each startup, who in Germany should they actually be talking to?

## The approach: build the list around each startup

### 1. Define the target buyer for each startup

We started with each startup's product, then defined what a good German buyer would look like for that specific company: the type of business, the role of the person who would evaluate the product, and the conditions that made a company a realistic fit.

### 2. Research and verify companies and contacts in Germany

Using those criteria, we researched potential buyer companies in Germany and identified the relevant contacts at each one. Every entry was checked so that startups would not spend their limited time reaching out to companies that had closed, changed focus, or had no plausible use for the product.

### 3. Deliver a separate list to each startup

Instead of one combined spreadsheet, each startup received its own list. Founders could start working from their list immediately, without filtering through companies meant for someone else.

## The result

- 350 potential German buyers researched and verified in total
- A dedicated buyer list for each participating startup, built around its own product
- A concrete starting point for each founder's German outreach, rather than a general market overview

## What program operators can take from this

### Measure overseas support by targets, not sessions

Workshops and market briefings are useful, but they are hard to connect to outcomes. A named list of potential buyers per startup is something both the founder and the program can track: who was contacted, who replied, and what happened next.

### One market list does not fit a cohort

Startups in the same program can need completely different buyers in the same country. Defining the target for each company first is what makes the research usable.

### Verification saves founder time

Early-stage teams have little capacity for outreach. Every outdated or irrelevant contact on a list is time taken away from a company that could actually buy.

## From buyer list to booked meetings

A verified list is the first step in overseas sales. DeepSales also helps accelerators, public agencies, and exporters take the next steps, from personalized multilingual outreach to follow-up and meeting setup with overseas buyers. If you run a program that supports companies going abroad, [talk to DeepSales](https://www.deepsales.com) about building the pipeline behind it.

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