--- title: "Korea Black Ginseng Corporation: Building a First Overseas Buyer List of 400 Contacts for Its Next Markets" description: Geumsan black ginseng maker Korea Black Ginseng Corporation already exports to Vietnam, India, and Cambodia. See how DeepSales built its first overseas buyer list of 400 verified contacts for the next markets. image: https://blog.deepsales.com/hubfs/blog_image_26.png --- [Skip to content](https://blog.deepsales.com/korea-black-ginseng-corporation-building-a-first-overseas-buyer-list-of-400-contacts-for-its-next-markets#main-content) [![DeepSales](https://blog.deepsales.com/hs-fs/hubfs/DeepSales_Logo_Black_PNG.webp?width=863&height=149&name=DeepSales_Logo_Black_PNG.webp)Homepage](https://deepsales.com/en) - [Press Releases](https://blog.deepsales.com/tag/press-release) - [Case Studies](https://blog.deepsales.com/tag/case-study) - [Insights](https://blog.deepsales.com/tag/insight) - [GTM Signal](https://blog.deepsales.com/tag/gtm-signals) English - United States Select a language ✕ - [한국어](https://blog.deepsales.com/ko/korea-black-ginseng-corporation-building-a-first-overseas-buyer-list-of-400-contacts-for-its-next-markets) - [English - United States](https://blog.deepsales.com/korea-black-ginseng-corporation-building-a-first-overseas-buyer-list-of-400-contacts-for-its-next-markets) - [Press Releases](https://blog.deepsales.com/tag/press-release) - [Case Studies](https://blog.deepsales.com/tag/case-study) - [Insights](https://blog.deepsales.com/tag/insight) - [GTM Signal](https://blog.deepsales.com/tag/gtm-signals) English - United States Select a language - [한국어](https://blog.deepsales.com/ko/korea-black-ginseng-corporation-building-a-first-overseas-buyer-list-of-400-contacts-for-its-next-markets) - [English - United States](https://blog.deepsales.com/korea-black-ginseng-corporation-building-a-first-overseas-buyer-list-of-400-contacts-for-its-next-markets) ![](https://blog.deepsales.com/hs-fs/hubfs/blog_image_26.png?width=2048&height=2048&name=blog_image_26.png) Case Study # Korea Black Ginseng Corporation: Building a First Overseas Buyer List of 400 Contacts for Its Next Markets ![DeepSales](https://blog.deepsales.com/hs-fs/hubfs/DeepSales_Symbol(500x500)_Black.png?width=48&height=48&name=DeepSales_Symbol(500x500)_Black.png) DeepSales November 10, 2026 **Client**: Korea Black Ginseng Corporation **Industry**: Black ginseng health foods **Project**: Overseas buyer research for new export markets **Deliverable**: A first overseas buyer list of 400 verified companies and contacts ## A specialist from Korea's ginseng heartland Korea Black Ginseng Corporation is based in Geumsan, the county in central Korea that is synonymous with Korean ginseng. The company specializes in black ginseng, a product made by repeatedly steaming and drying ginseng until it turns dark, which traditional makers regard as a more concentrated form of the root. The company carries second-generation black ginseng know-how, now combined with modern production. It uses six-year-old Korean ginseng grown under GAP certification as its raw material and produces in facilities certified to HACCP, ISO 22000, and FSSC 22000. Its flagship brand, Heukgwanjang, covers black ginseng extract, concentrate, and related products. Korea Black Ginseng Corporation already exports. Its products ship to Vietnam, India, and Cambodia, and the company's stated philosophy is to make food it would serve to its own family. The question was what came next, and how to find the buyers in markets where the company did not yet have relationships. ## Why ginseng exporters need new buyer lists now Ginseng is one of Korea's most recognizable exports, and red ginseng has long been the category's anchor product. The export picture has shifted in recent years, though. Industry reports point to softer domestic demand for red ginseng, a long-standing concentration of exports in Greater China, and growing demand in Southeast Asia, where Vietnam has become one of the most important markets for Korean ginseng products. Geumsan itself has been taking local ginseng food makers to trade shows in Vietnam. For a mid-sized producer, this adds up to a clear strategic need: reduce dependence on a few markets and build a pipeline of buyers in the markets that are growing. That requires a buyer list that does not exist yet, built around the product and the countries that make sense for it. ## The challenge: a premium niche with no obvious buyer list ### Black ginseng needs explanation Most overseas buyers know red ginseng. Fewer know black ginseng, how it differs, and why it commands a premium. The first task of any buyer list is to find partners who are already selling premium Korean or Asian health products and can take on a product that needs a short explanation. ### Buyer types vary by market Depending on the country, the right partner could be a health food importer, a traditional or herbal medicine distributor, a pharmacy chain, an Asian grocery chain, an online health platform, or a gift and duty-free channel. Each buys differently, and a list that does not distinguish between them is hard to work. ### Regulation shapes who can buy Ginseng products are regulated as health foods or supplements in most markets, with different rules on registration, labeling, and claims. In practice, the first partner in a new market is often an importer that already handles compliance for similar products, which is a filter that has to be built into the research. ### A small team cannot research country by country Building a verified list of importers and the people who make purchasing decisions, across several countries, is weeks of work. For a producer whose strength is the product, that work tends to be postponed indefinitely. ## The approach: define, research, verify ### 1. Define target buyers by product and market We started from Korea Black Ginseng Corporation's export items and the markets it wanted to pursue, and defined what a qualified buyer looked like for each: the type of company, the categories it already handled, and the conditions that made it a realistic partner for a premium ginseng product. ### 2. Research overseas companies and decision makers Using those criteria, we researched overseas companies that matched and identified the people responsible for purchasing, sourcing, or category decisions at each one. Rather than generic contact addresses, the list pointed to the individuals who could actually say yes to a sample or a first order. ### 3. Verify and deliver a ready-to-use list Each record was checked so the company would not spend time on firms that had closed, changed focus, or had no plausible reason to carry ginseng products. The result was a list the team could pick up and start working from the first week. ## The result - A first overseas buyer list of 400 verified companies and contacts, built around Korea Black Ginseng Corporation's products and target markets - Contact-level data for purchasing and sourcing decision makers - A concrete starting point for outreach in markets beyond the company's existing export relationships ## What Korean health food exporters can take from this ### Start from the product, not the country "Buyers in Southeast Asia" is not a target. A premium black ginseng extract and a mass-market ginseng drink need different partners in the same country. Defining the buyer around the product is what makes the list usable. ### Find partners who already explain premium Korean products For a product that needs a short introduction, the best first partners are importers and distributors already selling premium Korean or Asian health foods. They know the category, the customers, and the compliance work. ### Treat diversification as a list-building problem Reducing dependence on a few markets sounds strategic, but it starts with something practical: a verified list of who to call in the next market. Companies that build that list early are the ones that can move when a market shifts. ## From buyer list to first orders DeepSales helps Korean food and health product makers find overseas buyers who fit, reach them with personalized multilingual outreach, and follow up until conversations turn into meetings. If you are taking a specialty product to new markets and need a buyer list built around it, [talk to DeepSales](https://www.deepsales.com). ## Share this post [mailto:https%3A%2F%2Fblog.deepsales.com%2Fkorea-black-ginseng-corporation-building-a-first-overseas-buyer-list-of-400-contacts-for-its-next-markets](mailto:https%3A%2F%2Fblog.deepsales.com%2Fkorea-black-ginseng-corporation-building-a-first-overseas-buyer-list-of-400-contacts-for-its-next-markets) ## Keep reading ### [![](https://blog.deepsales.com/hs-fs/hubfs/blog_image_28.png?width=2048&height=2048&name=blog_image_28.png) Case Study How Hasung Electronics Built an Overseas Sales Base, 300 Prospects a Month](https://blog.deepsales.com/how-hasung-electronics-built-an-overseas-sales-base-300-prospects-a-month?hsLang=en-us) ### [![](https://blog.deepsales.com/hs-fs/hubfs/blog_image_27.png?width=2048&height=2048&name=blog_image_27.png) Case Study Wooltari Korea: Rebuilding an Export Sales List Around 2,000 Verified Overseas F&B Accounts](https://blog.deepsales.com/wooltari-korea-rebuilding-an-export-sales-list-around-2000-verified-overseas-fb-accounts?hsLang=en-us) [![DeepSales](https://blog.deepsales.com/hs-fs/hubfs/DeepSales_Logo_Black_PNG.webp?width=863&height=149&name=DeepSales_Logo_Black_PNG.webp "DeepSales")](https://deepsales.com/) - 홈 - 제품 - 가격 책정 - 블로그 - 회사 --- Privacy Policy · Legal · © 2026 DeepSales. 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