DeepSales Leverages AI to Connect Brands with Global Buyers at 2022 New York Fashion Week

South Korea, February 22, 2022 - DeepSales' AI technology made a notable impression at the 2022 New York Fashion Week by connecting top designers with global buyers, showcasing AI's growing influence in the fashion industry. Founded in 2021, DeepSales enables manufacturers to efficiently identify international buyers by analyzing vast amounts of global business data. Designers such as FROMWHERE, Greedilous, and Bach Mai utilized this technology to reach new buyers, including those unable to attend the event in person.

The AI evaluates over 100 factors, including product categories and logistics, to recommend the most suitable buyers in real-time, streamlining the process and making it up to 15 times faster than traditional methods.

According to DeepSales Director Sungho Kim, the AI identifies potential buyers by analyzing specific factors like HS codes for textiles, and then further tailors the list to align with each brand’s unique identity. This refined list is subsequently handed over to sales teams, who use it to kickstart discussions on purchasing the new F/W collections.

Senior buyers from leading global fashion platforms, including LVMH's 24s.com, Yoox Net-a-Porter Group, and New York’s Extra Butter NY, were identified by DeepSales’ AI. DeepSales highlighted how the AI significantly streamlines the traditionally time-consuming process of building buyer databases, which often relied on in-person interactions.

Looking ahead, DeepSales plans to expand its AI-driven solutions beyond the fashion industry, enabling more businesses to enter global markets with greater efficiency. This initiative underscores the company's commitment to driving innovation in international trade through advanced technology.