--- title: "SYSPORTS: How a Korean Jump Rope Maker Contacted 150 Overseas Buyers and Earned 12 Replies" description: SY Sports has made jump ropes in Korea since 1996. Working with DeepSales, it contacted 150 overseas buyers with personalized outreach and received 12 replies. image: https://blog.deepsales.com/hubfs/blog_image_29.png --- [Skip to content](https://blog.deepsales.com/sysports-how-a-korean-jump-rope-maker-contacted-150-overseas-buyers-and-earned-12-replies#main-content) [![DeepSales](https://blog.deepsales.com/hs-fs/hubfs/DeepSales_Logo_Black_PNG.webp?width=863&height=149&name=DeepSales_Logo_Black_PNG.webp)Homepage](https://deepsales.com/en) - [Press Releases](https://blog.deepsales.com/tag/press-release) - [Case Studies](https://blog.deepsales.com/tag/case-study) - [Insights](https://blog.deepsales.com/tag/insight) - [GTM Signal](https://blog.deepsales.com/tag/gtm-signals) English - United States Select a language ✕ - [한국어](https://blog.deepsales.com/ko/sysports-how-a-korean-jump-rope-maker-contacted-150-overseas-buyers-and-earned-12-replies) - [English - United States](https://blog.deepsales.com/sysports-how-a-korean-jump-rope-maker-contacted-150-overseas-buyers-and-earned-12-replies) - [Press Releases](https://blog.deepsales.com/tag/press-release) - [Case Studies](https://blog.deepsales.com/tag/case-study) - [Insights](https://blog.deepsales.com/tag/insight) - [GTM Signal](https://blog.deepsales.com/tag/gtm-signals) English - United States Select a language - [한국어](https://blog.deepsales.com/ko/sysports-how-a-korean-jump-rope-maker-contacted-150-overseas-buyers-and-earned-12-replies) - [English - United States](https://blog.deepsales.com/sysports-how-a-korean-jump-rope-maker-contacted-150-overseas-buyers-and-earned-12-replies) ![](https://blog.deepsales.com/hs-fs/hubfs/blog_image_29.png?width=2048&height=2048&name=blog_image_29.png) Case Study # SY Sports: How a Korean Jump Rope Maker Contacted 150 Overseas Buyers and Earned 12 Replies ![DeepSales](https://blog.deepsales.com/hs-fs/hubfs/DeepSales_Symbol(500x500)_Black.png?width=48&height=48&name=DeepSales_Symbol(500x500)_Black.png) DeepSales November 10, 2026 **Client**: SY Sports **Industry**: Jump ropes and school sports equipment **Project**: Overseas buyer discovery and sales outreach **Results**: 150 overseas buyers contacted, 12 replies ## About SY Sports SY Sports is a Korean jump rope specialist that has been building jump ropes since 1996, drawing on more than 30 years of product development. Its range covers speed ropes for training, ropes designed for children, and branded lines such as KSY JumproPE and K-rope, along with broader school sports and physical education supplies. At home, much of SY Sports' business is built around group orders from kindergartens, schools, and public institutions, alongside wholesale and retail sales. Its K-JUMP PRO line carries official certification from the Korea Jump Rope Association. In 2026, SY Sports exhibited at FIBO in Germany, one of the largest fitness trade shows in the world, with the goal of reaching users beyond Asia. The next step was turning that ambition into conversations with overseas buyers. ## The challenge: a simple product with many different buyers A jump rope looks like one of the simplest products in sport. Selling it abroad is less simple, because the same product can belong to very different buyers. ### Several channels, each with its own logic Potential buyers for SY Sports range from sporting goods distributors and fitness equipment retailers to school and physical education suppliers, children's sports and toy retailers, and gyms or training programs that use speed ropes. Each one cares about different things: price per unit and packaging for distributors, durability and safety for schools, performance and grip for fitness users. ### Trade shows open doors, but rarely close them Exhibiting at a show like FIBO puts a brand in front of the market. But the buyers who stop by a booth are only part of the opportunity, and without structured follow-up, even good conversations fade. ### A small team cannot cover every market by hand Researching buyers country by country, finding the right contact at each, and writing individual messages in several languages is a large amount of work for a specialist manufacturer whose core strength is making the product. ## The approach: target the right buyers, then start the conversation ### 1. Analyze the product and define buyer profiles We started with SY Sports' product range and the strengths it could lead with abroad: decades of specialization, dedicated lines for children and for speed training, and an official association certification. From there, we defined the buyer profiles most likely to value those strengths. ### 2. Find buyers and the people who decide Using DeepSales' AI-driven buyer discovery, we identified overseas companies that matched those profiles and the contacts responsible for sourcing or purchasing at each one. ### 3. Reach out with personalized, multilingual messages Each buyer received outreach written for their type of business. A distributor heard about range breadth and reliability; a school supplier heard about children's models and durability; a fitness retailer heard about speed and grip. Follow-ups kept the conversation going with buyers who did not answer the first message. ### 4. Respond to interest and report results When buyers replied, the conversations were handed over for response and next steps, and SY Sports received a campaign report covering outreach volume, replies, and follow-up status. ## The result - 150 overseas buyers contacted with personalized outreach - 12 replies from interested buyers, a reply rate of 8% - A documented record of which buyer types responded, to guide the next round of outreach ## What specialist sporting goods makers can take from this ### Segment buyers by what they value, not just by industry "Sporting goods" is too broad to be a target. The same product sells for different reasons to a school supplier, a fitness retailer, and a distributor. Messages that speak to those reasons get answered. ### Lead with proof of specialization Buyers abroad often have many suppliers to choose from. Decades of focus on a single category and recognized certifications are strong reasons for a buyer to take a first call. ### Use trade shows as a starting point, not the whole plan A trade show creates momentum. Outreach to buyers who were not at the booth, and steady follow-up with those who were, is what turns that momentum into business. ## Bring your products to overseas buyers DeepSales helps Korean manufacturers find overseas buyers who fit, reach them with personalized multilingual outreach, and follow up until conversations turn into meetings. If you make a specialist product and want buyers abroad to know about it, [talk to DeepSales](https://www.deepsales.com). ## Share this post [mailto:https%3A%2F%2Fblog.deepsales.com%2Fsysports-how-a-korean-jump-rope-maker-contacted-150-overseas-buyers-and-earned-12-replies](mailto:https%3A%2F%2Fblog.deepsales.com%2Fsysports-how-a-korean-jump-rope-maker-contacted-150-overseas-buyers-and-earned-12-replies) ## Keep reading ### [![](https://blog.deepsales.com/hs-fs/hubfs/blog_image_30.png?width=2048&height=2048&name=blog_image_30.png) Case Study RPG LAB: From 1,000 Potential Overseas Partners to a Ready-to-Use Sales List in Two Weeks](https://blog.deepsales.com/rpg-lab-from-1000-potential-overseas-partners-to-a-ready-to-use-sales-list-in-two-weeks?hsLang=en-us) ### [![](https://blog.deepsales.com/hs-fs/hubfs/blog_image_31.png?width=2048&height=2048&name=blog_image_31.png) Case Study How SITC Logistics Korea Built a Ranked Overseas Prospect List for Freight Forwarding Sales](https://blog.deepsales.com/how-sitc-logistics-korea-built-a-ranked-overseas-prospect-list-for-freight-forwarding-sales?hsLang=en-us) [![DeepSales](https://blog.deepsales.com/hs-fs/hubfs/DeepSales_Logo_Black_PNG.webp?width=863&height=149&name=DeepSales_Logo_Black_PNG.webp "DeepSales")](https://deepsales.com/) - 홈 - 제품 - 가격 책정 - 블로그 - 회사 --- Privacy Policy · Legal · © 2026 DeepSales. 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