Oneulook X DeepSales

Oneulook: A Marketing Platform Connecting Brands with Influencers

Oneulook specializes in connecting influencers with brands to amplify marketing campaigns effectively. By creating influencer-driven content, Oneulook enhances brand visibility and supports direct sales through seamless integration with online stores. The platform offers various methods to engage consumers, such as product rentals, giveaways, and offline events, maximizing marketing efficiency and strengthening brand-consumer communication.

The Importance of Data: Targeting and Personalized Marketing

Establishing strong connections between brands and influencers is crucial for Oneulook's success, and having access to accurate, high-quality data is essential. Proper data allows for targeted outreach to specific customer groups and the creation of personalized content that resonates with the audience. Especially in cold email campaigns, having precise contact information is vital for improving success rates. Insufficient data can lead to miscommunication, negatively impacting brand recognition and sales performance.

Challenges in Data Collection

Oneulook initially faced significant challenges in data collection. The concept of lead generation was not well-established in Asia, making it difficult to gather necessary contact information and social media accounts. Manual data collection, involving email addresses, phone numbers, and Instagram handles, was labor-intensive and limited in scope. Most collected data were generic email addresses like help@nike.com, which hindered personalized marketing efforts. Consequently, Oneulook's cold email campaigns struggled to engage with target audiences effectively due to a lack of direct communication.

The inefficiencies in data collection adversely affected Oneulook's overall marketing strategy. The low success rate of email campaigns posed a barrier to expanding brand awareness and establishing strong connections with potential customers. This issue limited Oneulook's growth potential in an increasingly competitive market.

Solving Data Collection Issues with DeepSales

To overcome these data collection hurdles, Oneulook sought a new solution and discovered DeepSales through a VC community. DeepSales provided high-quality data that attracted Oneulook's attention. Partnering with DeepSales allowed Oneulook to streamline its data collection process and access valuable, high-quality contact information. Specifically, DeepSales provided detailed contact information, significantly increasing the success of Oneulook's cold email campaigns. This improvement laid the groundwork for more personalized and effective marketing strategies.

Since integrating DeepSales data, Oneulook's cold email campaigns have shown marked improvement. By switching to direct email addresses, Oneulook saw a significant rise in email open rates, effectively capturing potential customers' attention. This shift contributed to a consistent upward trend in Oneulook's brand awareness, as reflected in Naver trend indicators since February. The growing number of users searching for Oneulook further demonstrated that cold email campaigns had value beyond immediate results, establishing long-term brand investment.

This success story illustrates that with persistence, cold emailing can effectively build brand recognition and deliver substantial long-term results. Positive feedback from a customer who received cold emails for two years highlights the strategy's effectiveness.

"DeepSales is a service we hope our competitors never discover."

DeepSales has played a crucial role in helping Oneulook adopt a more sophisticated marketing approach and execute successful cold email campaigns. By enhancing Oneulook's marketing strategy, DeepSales has become a vital partner in increasing brand recognition and driving business results.

Explore DeepSales to increase brand recognition and drive marketing campaign results.